Job Description
Job title:US Associate Director, Digital Marketing, Respiratory
Grade: L3-2
Hiring Manager: Haris Qamar
Location: Cambridge, MA
About the Role
The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion).
This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams.
Reports to the Head of Product Strategy for Respiratory.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi:
We are an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities
Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence
About You
Basic Qualifications
Bachelors Degree
5 years of experience in marketing, product and/or brand management
Strong analytical and problem-solving skills
Ability to work effectively in a fast-paced, collaborative environment
Excellent communication and interpersonal skills
Preferred Qualifications:
Product Launch Experience
Previous experience in pharma, biopharma, biotech or healthcare experience
Media mix optimization experience
Respiratory (and Biologic) Experience
Understanding of market research, creative development, and experience with the regulatory review/approval process
Comprehensive understanding of the key dynamics driving the US health care environment
Cross-functional collaboration ability
Digital Marketing expertise
Competitive market experience
Alliance co-promote experience
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it is through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
#GD-SG
#LI-GZ
#LI-Hybrid
#vhd
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
Job title:US Associate Director, Digital Marketing, Respiratory
Grade: L3-2
Hiring Manager: Haris Qamar
Location: Cambridge, MA
About the Role
The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion).
This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams.
Reports to the Head of Product Strategy for Respiratory.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi:
We are an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities
Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence
About You
Basic Qualifications
Bachelors Degree
5 years of experience in marketing, product and/or brand management
Strong analytical and problem-solving skills
Ability to work effectively in a fast-paced, collaborative environment
Excellent communication and interpersonal skills
Preferred Qualifications:
Product Launch Experience
Previous experience in pharma, biopharma, biotech or healthcare experience
Media mix optimization experience
Respiratory (and Biologic) Experience
Understanding of market research, creative development, and experience with the regulatory review/approval process
Comprehensive understanding of the key dynamics driving the US health care environment
Cross-functional collaboration ability
Digital Marketing expertise
Competitive market experience
Alliance co-promote experience
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it is through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
#GD-SG
#LI-GZ
#LI-Hybrid
#vhd
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.