Our international manufacturing client is seeking a Generative Engine Optimization (GEO) Specialist to drive the brand's visibility in AI-generated search responses across platforms including ChatGPT, Copilot, Gemini, and Perplexity.

The GEO Specialist sits at the intersection of content, technical SEO, and community, executing the near-term activation work that will move the client's brand AI citation share while the broader program scales, ensuring the brand is accurately represented, discoverable, and authoritative across AI-generated responses.

This is a hands-on execution role. The ideal candidate is comfortable working in Contentful CMS, understands how LLMs select and cite content, can engage authentically in online communities, and can manage short-form social content.

Generative Engine Optimization (GEO) Specialist Responsibilities:

On-Site Content Optimization:

• Execute GEO content improvements in Contentful CMS - restructuring PDPs, adding AI-optimized FAQs, converting table-based content to crawlable HTML, and ensuring content freshness
• Implement and QA schema markup (FAQPage, HowTo, VideoObject, CollectionPage) directly in Contentful - ensuring schema is rendered in-page and visible to AI crawlers, not injected via tag managers
• Optimize page structure for AI comprehension: metadata, heading hierarchy, internal linking, entity coverage, and topic clustering
• Conduct keyword research alongside entity optimization and topic clustering, tailored for both traditional and generative search
• Monitor the brand's AI citation share and brand presence using Brandlight and comparable tools; translate findings into prioritized content actions, continuously refining strategies as AI search behavior and best practices evolve
• Analyze performance via Google Search Console, GA4, SEMrush, and Brandlight; report on visibility trends across categories
• Stay current with the evolving landscape of AI search algorithms, LLM behavior, and search trends

Off-Site & Community:

• Manage Reddit participation across relevant communities authentic engagement, answering product questions, and identifying threads where Hilti content can add value
  - Manage low-risk community management across other channels while the permanent Social headcount ramps in 1H27
  - Create and publish TikTok content aligned to GEO priorities short-form to support brand presence, longform for AI citation value
  - Support outreach to high-citation third-party publishers (e.g., best-of lists, editorial roundups) where the client has citation gaps coordinating briefs, product information, and follow-up

YouTube & Video:

• Identify YouTube content gaps based on AI citation data and brief or produce content that matches high-citation formats: ranked/best-of, product explainers, how-to longform
• Optimize video titles, descriptions, chapters, and transcripts for AI discoverability AI engines index transcripts, not view counts

Generative Engine Optimization (GEO) Specialist  Requirements: 

• 3+ years of experience in SEO, digital marketing, or a related role
• Hands-on experience with Contentful CMS (or equivalent headless CMS)
• Strong understanding of on-page and technical SEO: schema markup, HTML structure, metadata, internal linking
• Experience with SEO and analytics tools (SEMrush, Google Search Console, GA4)
• Familiarity with how LLMs surface and cite content GEO, AEO, or AI visibility experience a strong plus
• Demonstrated experience in online community management, including Reddit
• Comfortable creating short-form social content; TikTok experience preferred
• Strong written and verbal communication skills, with a track record of driving cross-functional alignment without direct authority
• Strong analytical and problem-solving skills
• SEO & GEO strategy and execution
• Content optimization for LLM citation (structure, freshness, entity coverage)
• Contentful CMS hands-on content creation and management
• HTML and technical SEO
• Schema markup and structured data
• Reddit community management and social engagement
• TikTok content creation
• YouTube content strategy and transcript/metadata optimization
• Third-party editorial outreach and coordination
• AI brand monitoring (Brandlight or equivalent)
• Data analysis and performance tracking
• Cross-functional collaboration
• Adaptability in a fast-evolving AI landscape

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

[email protected]
**Please do NOT change the email subject line in any way. You must keep the JobID: : AC22-1992898L256 -- in the email subject line for your application to be considered.***

Austin Callaway - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 07/22/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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