Senior Sales Representative Purina National Accounts
Job Description
This position is remote (virtual) and offices from home but must be located within the territory ( Minnesota, Wisconsin, Michigan, Illinois). The ideal candidate will reside in Illinois or Wisconsin.
The ROM is a field-based, customer-facing sales and execution role responsible for driving growth of Purina products within retail accounts. The position focuses on in-store execution, relationship building, training, and sales performance across an assigned territory.Key Responsibilities
1. Sales & Field Execution (45%)
- Promote Purina Animal Nutrition products in retail environments
- Conduct regular store visits to drive product visibility, placement, and sales growth
- Partner with store management to execute promotions and merchandising strategies
- Achieve or exceed sales targets and budget goals through in-store engagement [1](https://landolakes-2. Business Execution (35%)
- Serve as the primary communication link between field teams and internal departments (marketing, supply chain, innovation)
- Maintain strong product knowledge to support sales and training initiatives
- Build and manage relationships with key customer stakeholders, including:
- Regional VPs
- District Managers
- Store Managers and team leads
- Collaborate with Customer Development Managers (CDMs) and peers to ensure aligned execution
- Track activity and results through CRM
3. Collaboration & Strategy (20%)
- Partner cross-functionally to develop sales tools and marketing collateral
- Build relationships across internal teams and partner organizations
- Identify opportunities and introduce new strategies to drive growth and innovation
Performance Expectations
- Regular store visits across assigned territory (example: ~45/month depending on geography)
- Record all activity and interactions in CRM (Salesforce)
- Support new store openings and complete training within ~30 days
- Deliver training, onboarding, and ongoing support to retail teams
- Responsible for achieving revenue, sales volume, and growth targets
- Builds strategic partnerships with retail accounts
- Drives execution that directly impacts brand presence and in-store performance
Role Characteristics
- Individual contributor (no direct reports)
- High collaboration across sales, marketing, and operations teams
- Heavy field presence with frequent travel and store engagement
This position is remote (virtual) and offices from home but must be located within the territory which is the NE Region of the U.S.
This is a customer-facing, consultative sales role within the National Purina Retail channel focused on driving feed sales in the assigned territory. Success comes from leveraging industry-leading tools, including analytical dashboards and technical expertise, while building strong relationships with retailer teams, store associates, managers, and district leaders, to boost brand presence and in-store sales. The position is responsible for growing market share through proprietary products and ensuring both customer and end-consumer satisfaction.
This is a remote position partnering with Tractor Supply Co and other Farm & Ranch Retailers within NY Region. Candidates will be expected to live in the geography.
45% Sales Activities
Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions.
Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals.
Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives.
35% Business Execution
Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation.
Maintain in-depth knowledge of Purina branded products to support sales and training initiatives.
Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities.
Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers.
Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution.
Record results and manage administrative responsibilities through the CRM platform.
20% Collaboration and Strategy
Partner with cross-functional teams to create impactful sales and marketing collateral.
Build strong internal and external relationships across divisions and companies to support broader growth objectives.
Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.
RequiredExperience/Knowledge/Skills
Bachelor's Degree in Ag or related business field (ex. Animal Science/Nutrition, Ag Business, Ag Education)
2+ years successful sales and/or nutritional experience influencing individuals through knowledge
Ability to manage shifting and multiple priorities, motivated, responsive manner with shoppers and Retail store associates
Relationship skills: ability to create and maintain positive relationships with current and future accounts. Proven ability to interact well with customers, suppliers, employees, and management at all levels
Strong financial and analytical acumen; sales data analysis to create strong results
Able to relate Purina business strategies for positive outcomes
Ability to work independently and within cross-functional teams
Ability to resolve conflict or store complaints as they arise
Strong general management skills including ability to resolve issues quickly and effectively, analytical and strategic thinking
Communication skills: written and oral, including strategy presentations to staff at all levels
Creative thinker: possess the ability to develop and create new ideas, systems, and relationships for the success of the company
Planning skills: must have the ability to develop specific plans and goals to help in accomplishing tasks effectively and efficiently
Ability to effectively lead and manage through change
Proficient in Microsoft office applications, including virtual tools
Willing and able to do extensive travel, including overnight Travel: 75%
Ability to lift 50 lb bags
The salary range: $93,360 - $140,040. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.
This position is remote (virtual) and offices from home but must be located within the territory ( Minnesota, Wisconsin, Michigan, Illinois). The ideal candidate will reside in Illinois or Wisconsin.
The ROM is a field-based, customer-facing sales and execution role responsible for driving growth of Purina products within retail accounts. The position focuses on in-store execution, relationship building, training, and sales performance across an assigned territory.Key Responsibilities
1. Sales & Field Execution (45%)
- Promote Purina Animal Nutrition products in retail environments
- Conduct regular store visits to drive product visibility, placement, and sales growth
- Partner with store management to execute promotions and merchandising strategies
- Achieve or exceed sales targets and budget goals through in-store engagement [1](https://landolakes-2. Business Execution (35%)
- Serve as the primary communication link between field teams and internal departments (marketing, supply chain, innovation)
- Maintain strong product knowledge to support sales and training initiatives
- Build and manage relationships with key customer stakeholders, including:
- Regional VPs
- District Managers
- Store Managers and team leads
- Collaborate with Customer Development Managers (CDMs) and peers to ensure aligned execution
- Track activity and results through CRM
3. Collaboration & Strategy (20%)
- Partner cross-functionally to develop sales tools and marketing collateral
- Build relationships across internal teams and partner organizations
- Identify opportunities and introduce new strategies to drive growth and innovation
Performance Expectations
- Regular store visits across assigned territory (example: ~45/month depending on geography)
- Record all activity and interactions in CRM (Salesforce)
- Support new store openings and complete training within ~30 days
- Deliver training, onboarding, and ongoing support to retail teams
- Responsible for achieving revenue, sales volume, and growth targets
- Builds strategic partnerships with retail accounts
- Drives execution that directly impacts brand presence and in-store performance
Role Characteristics
- Individual contributor (no direct reports)
- High collaboration across sales, marketing, and operations teams
- Heavy field presence with frequent travel and store engagement
This position is remote (virtual) and offices from home but must be located within the territory which is the NE Region of the U.S.
This is a customer-facing, consultative sales role within the National Purina Retail channel focused on driving feed sales in the assigned territory. Success comes from leveraging industry-leading tools, including analytical dashboards and technical expertise, while building strong relationships with retailer teams, store associates, managers, and district leaders, to boost brand presence and in-store sales. The position is responsible for growing market share through proprietary products and ensuring both customer and end-consumer satisfaction.
This is a remote position partnering with Tractor Supply Co and other Farm & Ranch Retailers within NY Region. Candidates will be expected to live in the geography.
45% Sales Activities
Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions.
Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals.
Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives.
35% Business Execution
Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation.
Maintain in-depth knowledge of Purina branded products to support sales and training initiatives.
Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities.
Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers.
Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution.
Record results and manage administrative responsibilities through the CRM platform.
20% Collaboration and Strategy
Partner with cross-functional teams to create impactful sales and marketing collateral.
Build strong internal and external relationships across divisions and companies to support broader growth objectives.
Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.
RequiredExperience/Knowledge/Skills
Bachelor's Degree in Ag or related business field (ex. Animal Science/Nutrition, Ag Business, Ag Education)
2+ years successful sales and/or nutritional experience influencing individuals through knowledge
Ability to manage shifting and multiple priorities, motivated, responsive manner with shoppers and Retail store associates
Relationship skills: ability to create and maintain positive relationships with current and future accounts. Proven ability to interact well with customers, suppliers, employees, and management at all levels
Strong financial and analytical acumen; sales data analysis to create strong results
Able to relate Purina business strategies for positive outcomes
Ability to work independently and within cross-functional teams
Ability to resolve conflict or store complaints as they arise
Strong general management skills including ability to resolve issues quickly and effectively, analytical and strategic thinking
Communication skills: written and oral, including strategy presentations to staff at all levels
Creative thinker: possess the ability to develop and create new ideas, systems, and relationships for the success of the company
Planning skills: must have the ability to develop specific plans and goals to help in accomplishing tasks effectively and efficiently
Ability to effectively lead and manage through change
Proficient in Microsoft office applications, including virtual tools
Willing and able to do extensive travel, including overnight Travel: 75%
Ability to lift 50 lb bags
The salary range: $93,360 - $140,040. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.
About Land O'Lakes
A career at Land O’Lakes means working at the heart of the dynamic agriculture and food industries—and helping to solve some of the world’s greatest food challenges. If you know us as “the butter company,” you may be surprised to discover that we’re behind many trusted brands, including Purina®, WinField™ United, Kozy Shack®, Vermont Creamery®, and Philia™, among others. We’re #232 on the Fortune 500 list, with 8,000+ employees doing business in all 50 U.S. states and 50 countries around the world.
From crop inputs that grow into the grain that animals eat, to a final product on a store shelf, Land O’Lakes has a farmer-to-fork view. Pair this with our farmer ownership, and we're uniquely qualified to fulfill our purpose of Feeding Human Progress around the world, while always delivering on our responsibility to our owners. Just as we’ve been doing for nearly 100 years.
Explore a career with Land O’Lakes, and discover why Forbes, Indeed, the Human Rights Campaign Foundation and many others have placed us on their best places to work lists.