Company Overview:

Do you want to be part of a fast-paced environment, supporting the growth of cutting edge technology in cloud computing?

Silverline employees are passionate about what they do. We're a diverse group of cloud technology professionals with the same goal: to make our clients' lives easier through technology and we have a good time while we're at it! Silverline is a Salesforce Platinum Cloud Alliance Partner focused on delivering robust business solutions leveraging cloud-computing platforms. Silverline was listed #1 among small and medium size companies in the annual Glassdoor Employees' Choice Awards, a list of the Best Places to Work in 2018. Come be a part of our team!

Primary responsibilities include:

Consulting and Business Acumen

• Proactively apply business acumen, technical, and declarative skills to quickly assess, diagnose, and design solutions to address marketing business needs and articulate value to client stakeholders
• Engage customer stakeholders to understand desired business outcomes, define success criteria, and maximize utilization of the platform
• Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements
• Develop and nurture trusted adviser relationships with clients
• Provide sound consulting guidance related to best practices, adoption, platform development, leveraging additional ecosystem functionality and Salesforce Marketing Cloud / Pardot releases to streamline digital marketing processes
• Serve as a lead Marketing Automation Solution Architect across multiple projects and/or Client Services engagements

Marketing Automation - Responsibilities

• Serve as a point of contact to the client's Product Owner for marketing automation and/or client marketing team.
• Provide support for existing Marketing Cloud solution implementations in client's account, including troubleshooting / break fix activity
• Proactively look for ways for clients to maximise the platform to evolve the client's digital marketing strategy by utilizing all available product features and functionality
• Lead journey mapping workshops to allow clients to enhance their customers' digital experience through multi-channel journeys
• Configure/build/test journeys or automations based on proposed designs
• Proactively look for ways to maximise client's operational efficiencies by strategically leveraging Automation Studio for use cases like data imports, data extracts, recurring audience generation, marketing sends, etc.
• Provide audience segmentation support including filtered data extensions as well as SQL query activities.
• Develop client-based training material and deliver end-user training on Marketing Cloud / Pardot products and features as needed
• Provide API consultation as needed
• Configure/maintain Sales/Service cloud integration to allow required customer data to flow into Marketing Cloud.
• Deliver solution guidance on all MC studios including Email Studio, Mobile Connect, Ad Studio, Social Studio
• Perform general Marketing Cloud administrative functions such a creating users, modify roles / permissions, execute standard reports, setup tracking data extracts.

Project Management

• As a key contributor on a project team, guide customers through the implementation of Marketing Automation solutions using Silverline's agile methodology
• Iterate on solutions through a Build/Test/Review cycle with customer Product Owner
• Work with a Silverline Client Services Manager(CSM) to manage a project to scope, budget and timeline expectations
• With CSM, lead Initiation workshops and requirements refinement sessions to uncover customers' digital marketing requirements
• Document system requirements as requested
• Ability to manage multiple projects simultaneously
• Excellent time management skills

Basic Requirements:

• BA/BS degree or equivalent work experience. MBA is a plus
• 5+ experience consulting with clients for Salesforce Marketing Cloud and/or Pardot platforms in senior technical or program management role. Experience with other Marketing Automation platforms a plus.
• Strong Project Management and Facilitation Skills.
• Understanding of Agile Best Practices
• Understanding of Marketing Automation Best Practices
• Familiarity with PMI processes and procedures

Desired Skills/Certifications:

• Marketing Cloud and/or Pardot Certifications (Specialist or Consultant)
• Salesforce Sales and Service Cloud Certifications a plus
• Project Management Certification (PMP or similar) a plus
• Very strong customer facing skills
• Knowledge of Financial Services, Health & Life Sciences Industry, or Emerging Markets, preferred